My Pure Filter Whole House with brine tank, at a brand event

1,000+ families served in Orlando, Boston and Texas

Get filtered water throughout your home, from the shower to the kitchen faucet.

A complete filtration system installed in 1 day, no construction. Start with a free test of your home's water.

  • Free water test at your home
  • Installation within 24h, no construction
  • Payments from US$ 35
Schedule my free test on WhatsApp

Reply in minutes. No commitment.

  • Water Quality Association
  • NSF
  • ANSI
  • MADE INUSAU. S. A.

Certified components · WQA member

Do you notice this in your home?

  • Running shower with steam in the bathroom

    Chlorine smell in the shower

    Tap water is treated with chlorine, and you can smell it and feel it on your skin.

  • Woman fixing her hair after a shower

    Dry skin and lifeless hair

    Chlorine and hard water strip the natural moisture from skin and hair.

  • Glasses and faucet with white limescale stains

    White stains that won't come off

    Shower doors, glasses, dishes and faucets marked by limescale, even after cleaning.

  • Showerhead with mineral buildup in the nozzles

    Clogged showerheads and appliances

    Mineral buildup shortens the life of your water heater, dishwasher and washing machine.

  • Water jugs and bottles in the kitchen

    Spending on bottled water

    Jugs and bottles every week because the tap water doesn't taste good.

The good news

My Pure Filter solves all of this at your home's water entry point, all at once.

I want to fix this at home
My Pure Filter Whole House with brine tank, at a brand event

A complete system for your home's water

Every home gets the ideal combination, defined after the water test.

  • My Pure Filter Whole House: main tank and brine tank

    Whole House

    Filtration for the whole home

    Installed at the water entry point, outside or in the garage. Filters the water for every shower, faucet and appliance in the home.

    Ideal for houses I want the Whole House
  • Shower Filter

    Filtered showerhead

    Showerhead with a built-in filter, available in black and silver. The simplest way to start with your shower.

    Ideal for houses and apartments I want the Shower Filter
  • My Pure Filter reverse osmosis on the kitchen counter

    Reverse Osmosis

    Filtered water for drinking and cooking

    Installed in the kitchen with its own faucet. Filters the water again, adds minerals and leaves it ready to drink.

    Ideal for houses and apartments I want the Reverse Osmosis

A look inside the system

Two systems that work together: from the home's water entry to the kitchen faucet.

  • Primary

    Whole House

    Complete filtration for the whole home

    Cutaway of the My Pure Filter Whole House showing the KDF 55, catalytic carbon, ion exchange resin and gravel base layers

    Installed at the home's water entry point, treatment happens before water reaches any point of use. Every faucet, every shower and every appliance receives continuously treated water.

    • 4 stages of filtration and softening
    • Removes up to 99% of chlorine, heavy metals and contaminants
    • Smart softening: skin and hair protected
    • Scheduled automatic cleaning
    • Clack® WS1 digital valve with LCD display
    • 15+ year lifespan
  • Complement

    Reverse Osmosis

    The final barrier, at the kitchen faucet

    My Pure Filter Reverse Osmosis with 4 filtration stages and a dedicated stainless steel faucet

    The final purification barrier. Delivers water with 99.9% purity straight from its own faucet, for drinking and cooking with complete confidence.

    • Removes up to 99.9% of dissolved contaminants
    • 4-stage filtration with semi-permeable membrane
    • Dedicated stainless steel faucet included
    • Reduces PFAS, fluoride, arsenic and more
    • The ideal complement to the Whole House

Most chosen: Whole House + Reverse Osmosis

Find out which one is right for my home

See the difference in your own water

During the free test, our consultant shows you right in front of you what comes out of your tap. After installation, the difference shows up in your family's daily life.

After: glasses with crystal-clear water on the kitchen counter After WithMy Pure Filter
Before: glasses with cloudy water and limescale marks on the kitchen counter Before

Drag to compare tap water before and after filtration.

I want to test my home's water

Always Live Your Best

Quality of life you notice every day

A decision that shows in the way your family lives, every single day.

  • Protection for the ones you love most

    From baby's bath to the family's glass of water, more care in every use.

  • A cleaner home with less effort

    Fewer white stains on glass, shower doors and dishes.

  • Appliances that last longer

    Less limescale in your washing machine, water heater and dishwasher.

  • Protected plumbing

    Fewer mineral deposits, fewer clogs and fewer repairs.

My Pure Filter Shower Filter with water falling in a marble bathroom

From first message to filtered water in just a few days

  1. Message us on WhatsApp

    Talk to our team and choose the best day and time for the visit.

  2. Free test at your home

    A consultant visits you and tests your water in 20 to 30 minutes.

  3. Custom design

    You get the ideal recommendation for your home and the payment options.

  4. Installation within 24h

    Done in about 1h30, no construction and no mess.

More than 1,000 families already served

  • Ana · Florida

  • Fábio and Márcia · Texas

  • Customer with the My Pure Filter team
  • Customer family with the consultant
  • Customer family with the team
  • Customers with the consultant in the kitchen
  • Customers with the team
  • Customers at home with the consultant
  • Customer family with the team
  • Customer family with the consultant
  • Customers with the team
  • Customers with the team
  • Customer couple with the team
  • ★★★★★

    “The installation was quick and the team explained everything in Portuguese. Today the water in the whole house tastes different, and showers feel so much better.”

    Camila RibeiroOrlando, Florida

  • ★★★★★

    “During the free test the consultant showed us what was coming out of the tap. We installed the Whole House with the Reverse Osmosis and stopped buying water jugs.”

    Rafael and Juliana SouzaHouston, Texas

  • ★★★★★

    “I rent, and it was reassuring to know I take the system with me when I move. Attentive service from start to finish.”

    Patrícia AlmeidaBoston, Massachusetts

Your family could be next.

I want the same result at my home

Filtered water that fits your budget

fromUS$ 35/mo

  • Payments from US$ 35
  • Free, no-commitment water test
  • Installation included
  • Renting? You take the system with you when you move.
  • 10-year warranty

Industry- certified quality, personal service

My Pure Filter is based in Orlando and serves families in Florida, Boston and Texas.

Certified components and standards

Built with components certified by the industry.

  • Member

    Water Quality Association

    #10474427

  • NSF

    Certified components

  • ANSI

    American National Standards

  • Made in the USA

    Mineral tank made in the USA

Service in Portuguese, English, Spanish, French and Italian.

“Every system we install takes care of an entire family. That is our commitment.”

Bruno Gutemberg, founder of My Pure Filter
Talk to the My Pure Filter team

Serving Florida, Boston and Texas

Based in Orlando, with teams serving families in Florida, Boston and Texas.

  • Florida
  • Massachusetts (Boston)
  • Texas
  • Coming soon: Alabama and Georgia
  • Headquarters in Orlando
Check my area on WhatsApp
My Pure Filter service map in the United States Map of the United States with Florida, Massachusetts and Texas highlighted in blue, Alabama and Georgia in green (coming soon) and a marker in Orlando, where headquarters is. Florida Massachusetts Texas Alabama · coming soon Georgia · coming soon Orlando · HQ
Bruno Gutemberg, founder of My Pure Filter

Our story

Treatment systems evolved, cities modernized and water was declared safe to drink. Most people accepted that as enough. But enough for whom?

I'm Bruno: husband, father, business owner and investor. Like almost every family living in the US, we trusted a simple idea: if the water arrives treated and approved, everything is fine. Watching daily life at home, I started asking questions and found that treated water can still carry chlorine and natural minerals, all within what regulations allow. Safe to distribute doesn't mean ideal for your family's daily life.

My Pure Filter was born to answer those questions. We started with the shower, and today we take care of the water in the whole home: every faucet, every shower, every glass, with the same standard of care I wanted for my own family.

I've been an entrepreneur for almost two decades. Along the way, I built businesses from scratch and received national and international awards, but the biggest lesson came from people: trust is earned every day, in every detail. That is the care I bring to My Pure Filter and to every family we serve.

Always Live Your Best.

Bruno Gutemberg, founder of My Pure Filter

Get to know My Pure Filter

Frequently asked questions

It depends on the size of the home and the water quality in your area. The test is free, and you get the recommendation and the exact price during the visit, with payments from US$ 35.

Yes. When you move, the system goes with you to your new home.

The Reverse Osmosis, installed in the kitchen.

No. Installation is simple, quick and mess-free.

About 1h30, within 24h after signing up.

Florida, Boston and Texas.

Find out what's in your home's water

Free test, no commitment. Talk to our team now and schedule your visit.

Schedule my free test on WhatsApp